Investment Management is only offered for Financial Planning Clients. 

Our Investment Philosophy…

  • Managing your emotions is the most important factor to investing wisely.
  • Each client has a different tolerance, capacity, and need for risk.
  • Asset allocation matters far more than “picking the right” investment.
  • Fees and extra cost can easily eat up most of your returns.
  • High advisor fees counteract the use of low-cost investments.
  • Taxes from day-trading behavior, usually eats up all the profits.
  • Chasing yield, like dogs chasing cars,  can get you run over.
  • Passive investing beats active investing nearly every time.
  • One has to have a perspective that is as longer than the cycle.
  • We all have cognitive biases and blind-spots so collaboration is critical.
  • Time reduces risk and covers a multitude of “sins”.

There is an old saying I love…  One must first be concerned with the return of your money, and only then, the return on your money We are sometimes our own worst enemies, no place is that more true than when it comes to investing.  Humans are emotional investors… fear and greed effect us far more that we normally realize. 
We believe that the facts and your feelings both matter, both need to be respected.
We start with building an Investment Policy Statement, a “why” you are investing.
We mold it with your values, goals, and timelines.
Then we find the right strategies that align your values and goals with the future. Next we look at the asset allocations and ways to invest toward your goals. Only then do we start looking at specific funds and investment vehicles to get you where you need to go.

We take our oath as your Fiduciary seriously, that means we are as concerned about the fees you pay, all of them.  Over the last few decades, technology and innovation has significantly reduced the cost of providing wealth management.  When we find more efficient processes or technology, we pass most of that saving on to you.  Our commitment to keep all of our clients fees low helps us deliver extreme value.  It helps our clients achieve their investment goals faster, and it is the right thing to do.  

Most investors are charged AUM fees, which are percentages normally directed directly from accounts, and so most people do not have any idea how much they actually pay.  We don’t think that is right.  We believe in total fee transparency,  so we only have 1 inclusive flat-fee.  That is our total advisory fee for that year.  No AUM, no 12b-1 fees, no hidden fees, no commissions, no referral fees, no surprises- just real, honest, advice.

How does your current investment advisor’s annual fee rank on this chart? 

Inclusive Flat Fee VS Traditional AUM

Assets Under Management or AdvisementOur Inclusive Flat-Fee Planning & AUA Wealth ManagementIn Equal Monthly PaymentsAUM fee % EquivalentOther Advisors Average AUM Fees ExampleOther Advisors Average Annual Fees Example
Flat Fees = Total Fee Transparency
Fiduciary Financial Planning and Total Wealth Management

It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”  Upton Sinclair


In the really old world, advisors were paid in commissions. In the world of sailing ships and commodities, it made a lot of sense.
But with electronic investing, it led to advisors trading far too often, just to earn more fees. It also led to many industry myths, like an advisors ability to beat the market.
"No cost to you" is a common sales pitch, of annuity and insurance salespeople trying to look like financial advisors.
If the only tool you know how to use is a hammer, everything looks like a nail.
If your only tool is selling financial products, every person looks like a dollar sign.
Fee-Only Investment advisors moved to AUM type fees, to reduce churning and the appearance of conflicts of interest.

Assets Under Management

In the old world of AUM, salespeople are one step closer to becoming a true advisor. But AUM creates some conflicts of interest of its own. One is for the "advisor" to gather as many assets as possible, for the lowest amount of work, at the highest possible fees. That is called Asset Hoarding, and is still a problem in the investment advice industry.
One thing that happens under AUM; advisors stop advising on anything that they are not directly payed for. Another thing that happens; AUM advisors may discourage paying down debt, gifting, extensive traveling, buying real estate, or purchasing an annuity... and you won't be sure whether it is because it would reduce their take home pay, or if it is really the right advice for you.

Flat Fee-Only

This is the new world of transparency, and that starts with Flat Fee prices. While Fee-Only is far better than Fee-Based, it is not always fair to charge based upon someone income, net worth, or the value of their investments.
We believe your fees should be based on the complexity of your financial situation and the amount of work involved- not just the amount of investable money you have and how much a finance company can get out of you.
Flat Fees advisors can work with you if most of your assets are tied up in a business. or real estate.
Flat fees is also great for high earners to get access to real planning and advice, without having any assets built up.
We believe that Flat Fee-Only pricing is the best way to help you live richly, not just die rich.

Risk Management & Investment Management.  There are many types of risk; Perceived Risk, Market Risk, Technical Risk, Real Risk, Liquidity Risk, Operational Risk, Legal Risk, Credit Risk, and so on.

Wait… what does it all mean?

If we can boil it all down,  there is the objective risk (that is really there). Then there is perceived risk, what you see and feel might be there. The problem is, it can be hard to clearly see the difference between them. Especially when it is our risk.

Example:  Most people are very scared of sharks, but very few people are killed by sharks
Less than 1 a year.  Most people are not afraid of deer, and yet they are a hazard that kills 125+ people a year.

There is also a big difference in perceived risk for people when everything is going good, and the perceived risk when everything is going bad.  You can think of it as the difference between what someone thinks they can lose and be “ok”, and what actually keeps them up at night when they think they have lost it.

We help you figure out your actual risk tolerance.  Then we help you align your goals and perceived risk, with the minimum risk you need (to get where you want to go).  

Further Reading, for those interested in behavioral investing and economics: 

The Winner’s Curse, Richard H. Thaler

How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life, Thomas Gilovich

Irrational Exuberance, Robert J. Shiller’s

Thinking, Fast and Slow, Daniel Kahneman

Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely

Art of Contrary Thinking, Humphrey Neill

The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street, Justin Fox

The Information: A History, A Theory, A Flood, James Gleick

Wait: The Art and Science of Delay, Frank Partnoy

Extraordinary Popular Delusions & the Madness of Crowds, Andrew Tobias